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Meta refines ad click metrics with engage-through shift

Last month
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data analytics
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martech
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facebook
Meta will strip likes and shares from click-through metrics, shifting them to new engage-through reports to align ads data with third-party tools.
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Cooks Foods widens 1H loss, as it buys Canadian franchise, chases ME, China sales

Mon, 15th Dec 2014
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goodman
Cooks Global Foods widened its first-half loss after buying the Canadian franchise rights to Esquires Coffee Houses, completing its ownership of th.
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Fletcher appoints Spaniard Irazusta to lead light building products unit

Fri, 5th Dec 2014
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sealord
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fletcher building
Fletcher Building, the country's biggest listed company, has appointed a former senior executive at CRH, a Dublin-based building materials group,,t.
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Veritas buys bar owner for $31.2M, 4th purchase in 18 months; shares jump

Fri, 7th Nov 2014
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shares
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veritas investments
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investment
Veritas Investments' acquisition spree continues, bagging The Better Bar Group for £31.2M, propelling its shares and promising revenue soar.
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Google NZ workers keep pace as online ad sales grow

Wed, 8th May 2013
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martech
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digital entertainment
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google
Search giant stacked on workers last year to keep pace with an online advertising market that's growing at the expense of newspapers and television.
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November net worth increases $3.5 billion for Zuckerberg

Mon, 3rd Dec 2012
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facebook
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As Facebook comes under criticism for low tax payments in NZ, company stock increases by nearly US$7 a share during November.