Kantar stories
Investor concern is mounting as WARC says Meta's ad business will fund most of its USD $125 billion to USD $145 billion AI spending.
Brands face falling traffic as AI summaries and zero-click searches push marketers to rethink visibility across search and discovery channels.
Barrows Connected Store and QSIC partner to sync in‑store video and audio, promising data‑driven, unified retail media and measurement.
Brands are chasing clicks and dashboards, but neglecting to measure meaning, impact and equity that drive long-term value and growth.
YouTube sets 2026 agenda with tougher child safety tools, bigger creator payouts and expanded AI across production and viewing.
AI agents will reshape brand discovery by 2026, Kantar predicts, as marketers race to optimise for algorithmic assistants and micro‑communities.
Qualtrics has refreshed its Partner Programme with new tiered tracks to boost global partner growth and enhance experience management capabilities.
Medallia has appointed Carrie Parker as its new Chief Marketing Officer, bringing over 25 years of experience from major firms including Cision and American Express.
Kantar's Marketing Trends 2025 report reveals consumer distrust in AI ads, urging brands to prioritise transparency and inclusivity as key strategies for the future.
Bain, Kantar, and Qualtrics unveil updated Global Standards for Customer Experience following extensive consultation, aiming to enhance CX across industries.
YouTube and Amazon dominate the ad landscape, gaining top spots in Kantar's Media Reactions 2024 report, while X, formerly Twitter, faces a major decline.
Gen Z's appetite for AI-powered smartphones, particularly Samsung's Galaxy S24, is driving market demand according to Kantar's recent data analysis.
Familiarity with AI fakery is not improving detection, as a UK survey found Britons struggled to spot manipulated video and stills.
Charities are being urged to move beyond AI trial use as a new four-week course tackles governance, ethics and practical deployment.
London AI start-up Electric Twin raises USD $14m to grow its synthetic audience tech, pitched as a faster alternative to market research.
Nationwide wins Best Use of Customer Insight at the Institute of Customer Service Awards 2025 for its work with Medallia and Kantar improving member experience.
YouTube celebrates 20 years, with Canadian creators contributing CAD $1.8 billion to GDP and inspiring a global audience through diverse content and innovation.
Amazon has welcomed Melbourne-based adtech startup Vudoo into its Publisher Services Connections Marketplace, enhancing publishers' ability to monetise content effectively.
Kantar's latest report reveals a surge in ad-supported streaming subscriptions in the UK, rising to 31% amid changing viewer habits and economic pressures.
Kantar and LiveRamp have broadened their partnership, enabling advertisers to better target online campaigns using Kantar's consumer data across key markets.
