Marketing stories
The update aims to make image generation more useful for work, with better text rendering and layout accuracy for business users.
Advertisers can now cut social campaign setup time by up to 80% as the new workflow reduces manual checks across five major platforms.
Marketers face new pressure to track brand presence in AI answers, as Conductor's suite helps enterprises monitor citations and sentiment.
Marketers could gain tighter oversight as Adobe ties AI agents to brand guidelines, approvals and performance data across GenStudio.
Marketers could gain a single orchestration layer as Adobe links fragmented data, content and analytics systems with agentic AI tools.
Marketers can now skip rebuilds and file exports as the new link sends finished Canva emails straight into Klaviyo's template library.
App marketers may soon use living room screens to drive installs, as Moloco’s new product brings mobile-style measurement to connected TV.
Most firms are revising incentives quarterly, but many still need up to two months to implement changes, a report says.
Organic traffic is falling for customers, prompting new tools that help marketers track brands across answer engines and AI assistants.
App marketers can now measure television buys against installs in real time, as connected TV ad spend approaches USD $45 billion.
Small businesses and nonprofits can now skip repeated file transfers by sending Canva designs straight into Constant Contact campaigns at no extra cost.
Many firms could struggle to survive owners’ retirement, as most lack a documented handover plan and depend on the founder’s reputation.
Most Australians want AI-made content clearly labelled, as 89% back tougher regulation and 62% warn of damaged trust from deception.
Businesses risk slower sites, weaker security and lost leads if they overlook core WordPress tools that help sites run smoothly and rank better.
The nomination comes as employers seek apprenticeships to fill digital skills gaps, with QA supporting around 12,000 learners last year.
Australian retailers risk being overlooked as shoppers increasingly use AI tools to research and buy products without visiting brand websites.
Gemini-powered screening helped Google catch more than 99% of policy-violating ads before users saw them, as scams grew more complex.
Brands shifting away from fragmented marketing tools helped Maestra add USD $833,000 in new annual recurring revenue last quarter.
Fraud fears and rising smishing are pushing UK firms towards verified RCS and AI-led omnichannel chats, a new study finds.
AI-led search is pushing brands to adapt fast, with UK marketers more prepared than global peers for a click-less discovery model.
